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Customizable products designed for salon professionals and consumers to use at home.
April 5, 2022
By: Christine Esposito
Editor-in-Chief
New Flag, New York, has created a new personalized hair care line suited for professionals and consumers' individual needs—Urban Alchemy. The brand’s hero collection, Prescription Care, is a 100% customizable hair care line consisting of three bases and seven different alchemies as well as additional specialty products. Consumers can tap into their needs for added shine, hair growth, repair, volume, moisture, scalp care or color lock and create personalized products catered to their unique ...
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